6 Social Media Tools You Can’t Afford To Miss in 2019
The role of your social media activity is to build effective and cohesive brands. That includes building a relationship between your customer and the company along with driving sales through awareness. Every consultant tries to provide quality service to their clients. No consulting agency is an island and every good consultant knows that the key to running a successful consultancy agency is to use relevant software and automation tools. These tools are required to manage and automate as many areas of business as possible. Properly aligned strategy according to the business goals of the customers is the lifeline for strong and rewarding branding. And for this alignment, agencies need to keep updating their technical stack with the best in class available social media tools.
With continuous and rapid changes in social media trends, 2019 is more of a daunting challenge for social media agencies. Further still, continuous tweaks in the algorithms of the social media sites are also increasing difficulty for consultants.
Here is a list of social media marketing tools that will help you in social media channels to improve your performance and get award-winning results.
Tool #1. BuzzSumo
BuzzSumo is a great tool to find the content in your niche that sees the most social network shares, analyze your competition and understand your audience. Moreover, it is also a great source for gaining information over influencers of any desired industry. BuzzSumo helps you in following 3 ways:
- Content Research:
Content Research is one of my favourite functionality of Buzzsumo. You can find top performing content by entering keyword/phrase or the website URL to know the top performing content of that particular website. Through Question Analyzer, you will be able to get all the questions related to the phrase you have entered. Trending Now gives all the news compiled according to different categories like country, sports, tech, fashion, marketing and so on.
Backlinks section is used to get all the backlinks related to the entered URL(website) sorted according to the most shared social network.
You can also use BuzzSumo to find the particular influencers and brand ambassadors of a specific industry. Detail report of these influencers also includes retweet and reply ratio. These metrics help to understand the activeness and response of influencers for their followers.
- Monitoring helps to track your brand mentions, the impact of your competitors content, who is linking to you and monitor your progress over time. You can also set a daily email alert to keep an eye on the contents mentioning your brand.
Tool #2. Canva
The Fastest growing social networks are Tumblr, Pinterest, and Instagram. One aspect that is most common among all of these is that you can post visuals like image and video on them. On Twitter and Facebook where you can post various types of updates; images perform the best and have the highest engagement rate.
Visual Content Statistics:
1. 32% of marketers say visual images are the most important form of content for their business, with blogging in second. [Source]
2. 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. [Source]
3. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. [Source]
This is why to execute a successful visual social media strategy you need to be posting visuals.
Canva is a very handy graphic designing online tool with pre-made templates for all social networks and marketing collaterals. It is super simple and straightforward for non-designers to create impressive images.
It has some of the best elements of photoshop and drag-and-drop functionality. You get to choose from many beautiful layouts,fonts, and backgrounds. Optimise the size of the images according to the social platform you need to use the design for. Also, you will also get different and specific set of templates category, according to the required social network. And, if you face any problems, there are free tutorials of canva to help you design better graphics.
Here is a tutorial on creating simple infographics with Canva.
You can also use Pablo to create beautiful images for social media sharing and collaterals. Pablo has its own database of royalty free stock images which you can use to create compelling posts.
Tool #3. Smm.AI
Social media marketing requires professionals to perform a vast amount of research. To pinpoint what makes for the best post or how to increase engagement. Every day, as a social media marketer and agency, you have to spend 2-3 hours daily on researching and curating content to post and find hashtags or keywords to target. This task note only takes time but is also monotonous & non-standardized (varies from person to person). And if you are managing social media accounts of 100s of customers, it becomes close to impossible to provide quality. This is where SMM.AI comes in. It helps you curate 100s of custom social media plans for your customers in minutes.
Through Smm.AI you can send your customer an email with a curated social media plan for the day. SMM.AI provides you a platform (powered by trained AI machines) that perform this repeatable research (& evaluate) tasks for you. And as an end result, you get an actionable social media plan delivered to your customer’s inbox. Your inputs & crawled data will train SMM.AI machines to generate data-driven plans for you. You can also schedule your emails according to your customers’ time zone.
Smm.AI is a simple to use social media marketing tool and involves fewer steps. You just have to add customers and provide enrichment. Smm.AI’s system will curate the content for your customers, including all the best performing content on different social networks. It also shows all the important hashtags your customer’s competitors using regularly. So, this competition insights can really help you differentiate yourself from other agencies in the market.
In the nutshell, SMM.AI will help you increase your revenue by expanding your service portfolio and allowing you to serve hundreds of customers with fairly small human involvement.
Tool #4. Followerwonk
Life of a tweet on twitter is roughly 18 minutes. And you can not expect your customers to daily search for your updates on their home timeline. To make your follower daily updated with your content, you have to analyse your follower’s behaviour. Understanding your followers’ behaviour sums up as gaining information over the followers most active time, demography, region and other important categories.
Followerwonk will let you dig deeper into Twitter analytics. It answers all the questions like: Who are your followers? Where are they located? When do they tweet?. You can also compare multiple twitter users to find overlaps and new customers.
Followerwonk has an awesome functionality of giving most active hours of your followers against time. This helps to understand followers behaviour.
Tool #5. RiteTag
In today’s world of social media, users can quickly get bored by information overload. Using hashtags makes it easy to cut through all the digital noise and focus only on the information we really want. Hashtags are typically used on social media sites such as Twitter, Instagram, YouTube, Google+ and Pinterest. An industry-related hashtag will help you reach your target audience and connect you with your industry. Hashtags can be used to identify your products, services or communications.
Are Hashtags Effective?
Yes! Using hashtags puts relevant information at your fingertips, allowing you to spend less time searching for information. Spend just a few minutes researching popular hashtags and you’re sure to find what works for you.
Ritetag is the best tool if you are starting fresh and looking for hashtags in a new category(domain). It gives you instant hashtag suggestions for any image or text on desktop and mobile. Ritetag is based on real-time hashtag engagement and gives details on reach, retweet, and impressions.
Ritetag gives a list of all hashtags related to your search query. Moreover, it provides a hashtag map which can be used to get a quick idea about other related hashtags. WithRiteTag, you can get instant feedback on your hashtags and get recommendations of hashtags not to use.
Tool #6. Biteable
Videos have already gained more momentum as marketers are now moving from blogging towards the video content methodology. Also, Video (63%), alone, has also surpassed blogging (60%) as a social media marketing asset. [Source] According to Vidyard[Source], on average, businesses are creating 18 new videos per month.
Brian Halligan, CEO of Hubspot concurs that he believes 50% of a company’s overall content marketing initiatives should be in video.
Biteable is a beautiful and simple to use online video maker that provides built-in visual and animation library. Users get free shutterstock clips and animations from Biteable studio. These free templates are easy to edit and can be changed into stunning videos.
With a large library of free video templates, quality images, and soundtracks, you can easily make your DIY videos in a few minutes. editing a pre-made video template or creating your own video from scratch. All of these can be done using basic drag and drop feature.
Companies like Microsoft, IBM, and Shopify use Biteable to create stunning and professional slideshows, explainer, presentations, social media ads and more.
Animaker is also an awesome tool for animated video creation. It allows users to create animated videos using pre-built characters and templates.
So, this was the list of some of our favorite social media marketing tools that consultants can use to make 2019 even more successful. If you know any software products or services that can be added to this list, please feel free to share that with us in comment’s section.
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